Taking an interest in our competitors has always been a very popular past time here at Warcom.

We especially like to keep tabs on how well competitors are doing on the various social networking sites, like Facebook & Twitter.

In order to do this, we monitor their Facebook fan numbers and Twitter Follower numbers.

Verifying how many followers or Facebook fans these businesses have generally gives us a decent indication as to whether or not the bullshit they spread around the various media outlets and online communities are actually real.

For example:

There’s one certain competitor who claims to be “Australia’s Fastest Growing Online Retailer” … Yet they only have 290 Facebook Fans and 17 Twitter followers? Right.

I’ll let those metrics speak for themselves.

But consider this – if you’re the fastest growing retailer in Australia, wouldn’t you expect to find a lot of facebook fans interacting with you socially?

This certainly doesn’t appear to be the case for this company.

Never mind the fact that, JB HiFi is without a doubt, Australia’s fast growing Online Retailer anyway.

So making the claim, is just straight out false advertising.

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Here’s some current statistics of our various competitors.

Current Facebook Fan Stats:

• JB Hi-Fi – 78,418
• Dick Smith – 12,301
• Warcom – 12,224
• PcCaseGear – 6996
• Scorptec – 6604
• Centrecom – 3040
• Umart – 2682
• Mwave – 2204
• Megabuy – 260

Looks like we’ll have to catch up to our old mate Dick Smith, but I’m pretty certain we’ll be trying for a while to catch JB.

Cheers,
Adam.

Adam Jones

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