DrayTek ADSL, Modem, VoIP, Routers — Background Info!
Wednesday, March 17th, 2010Here at Warcom we’re often asked for background info on Draytek such as..
“Who they are?” “What do they do?” “What makes them so great?” “How do they compare with the likes of ….?”
So here it is!
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DrayTek was established in 1997 by a group of extremely talented engineers and is now a world-leading supplier of state-of-the-art networking solutions. They have migrated from the leading provider of remote access solutions to the customized networking solutions for diverse local markets around the world. At present, DrayTek’s solutions range from enterprise-level firewalls, mission-critical VPN/VoIP facilities for SoHo, various xDSL/broadband CPE, to prospective telecommunication products that meet the market trends and go above and beyond customers’ expectations.
DrayTek success comes from the way how they build their brand. DrayTek is not only a brand name but also a commitment to quality and service.
Quality : Every minor step from development to packaging in the entire producing procedure could affect the quality of finished products. DrayTek has 40% human resource as R&D team to ensure each single process to reach their standard in order to guarantee superior quality for customers.
Service : Customer satisfaction would be the best method to measure the performance of service. Through integration of internal R&D resources with external global channel partners, DrayTek is able to launch various networking solutions to meet different local customer’s needs in order to reach the highest customer satisfaction.
DrayTek efforts to insist on quality and service which has been rewarded by various IT evaluation institutions. In 2008, DrayTek won UK TechWorld Award based on Vigor 2820Vn wireless router’s outstanding quality. In addition, high customer satisfaction reflects on various rewards, such as PC Pro Recommend, IT Reviews Recommend, Trusted Review Recommend and so on. Those achievements further encourage staff to stress on quality and service.
DrayTek’s global marketing strategy complied with the concept of “Thinking Globally, Acting Locally” is to meet various customers’ diversified demands of networking solutions with commitment on quality and service. Thus, high emphasize on building the long-term relationship with local channel partners scope include distributors, system integrators (SIs), value-added resellers (VARs), and retailers/wholesalers who have in-depth understanding of their regional customers as developing the global market. Through our deeply incorporating with those local partners, we create a win-win situation for both sides. For our partners, they can have customers demanded products in hand all the time provided by DrayTek. For us, we can ensure our product achieving the desire of each local market. DrayTek brand reputation among local channel partners lets a number of ISPs/Telco operators incorporate DrayTek products into their service portfolio.
As a result, DrayTek has become one of few ADSL Modem, Router, VoIP, Networking manufacturers that comes into prominence with own brand business in the world.
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